Log in

Virtual Book Club

  • 27 Feb 2024
  • 25 Jun 2024
  • 5 sessions
  • 27 Feb 2024, 9:00 AM 10:00 AM (EST)
  • 26 Mar 2024, 9:00 AM 10:00 AM (EDT)
  • 30 Apr 2024, 9:00 AM 10:00 AM (EDT)
  • 28 May 2024, 9:00 AM 10:00 AM (EDT)
  • 25 Jun 2024, 9:00 AM 10:00 AM (EDT)
  • Zoom


  • Must have a valid school address.

We are excited to announce ATD South Carolina's Virtual Book Club. Our first book is L&D’s Playbook for the Digital Age, by Brandon Carson. Brandon Carson is vice president of Learning, Development, and Partner Experiences at Starbucks. He is an innovative learning strategist with extensive experience leading corporate global learning programs and teams in environments as varied as startups, tech companies, retail, and transportation. In his book, Carson makes the case that it’s time to reorient L&D, take a more proactive role in enabling the workforce, and create a new framework for developing skills and capabilities. For a preview, listen to Brandon's episode on ATD Metro DC's Beltway Broadcast - https://youtu.be/w7_abRmNw-Q

What you can expect

Book club participants should be prepared to talk about key insights, how you can apply those concepts, and the impact it will make on you. The book club gives participants the opportunity to:

  • Connect with other TD professionals to grow their professional network and learn from their peers
  • Participate in the discussion online and/or during the live group event
  • Hold themselves accountable to reading by being part of a cohort

Ways to obtain the book

The first three people to sign up will receive the book for free, so sign up fast! Links to purchase the book are below. Be sure to use the ChIP code CH4005 if you purchase on the ATD website (td.org).


  • 9:00 - 9:10 - Welcome and Introductions
  • 9:10 - Discussion
  • 10:00 - Meeting Concludes

Note regarding the book club

  • All members of ATD SC are welcome to attend our Book Club at any time
  • All non-members are welcome to join us for up to 2 Book Club sessions. After those 2 sessions, to provide ongoing chapter support you will need to join ATD SC by paying annual dues

About the book

In L&D’s Playbook for the Digital Age, Brandon Carson makes the case that it’s time to reorient L&D, take a more proactive role in enabling the workforce, and create a new framework for developing skills and capabilities. L&D leaders must realize theirs is one of the most critical business functions and must be appropriately funded and resourced to realize the performance gains that are crucial to the business.

L&D cannot be caught standing still and, in fact, needs a new playbook to navigate the radical and complex transformation the digital age is demanding. Stemming from the sports world, a playbook ensures the players know their roles, connect as a team, and understand the winning strategy and how to execute the game plan. For L&D, a playbook can help build alignment across the team and with stakeholders by being flexible as business needs change.

Carson walks you through the steps to formulate how a new playbook could help the alignment of your L&D function—whether it’s restructuring, new skilling, or rescoping. He asks readers to speak the language of business instead of the language of learning. For example, does your workforce repair aircraft or do they enable safe flight? In other words, can you be the visionary your organization requires?


Deb DePalma, VP of Engagement will facilitate these sessions. Contact Deb at vp_engagement@atdsouthcarolina.org if you have any questions. 



Mailing Address:
ATD South Carolina, P.O. Box 512, Columbia, SC 29202 


Powered by Wild Apricot Membership Software