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The Art and Science of Instructional Design

  • 20 Feb 2026
  • 11:00 AM - 12:15 PM
  • Zoom

Registration

  • If you are not a current member of ATD SC, the guest registration fee is $15.00. Thanks!

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Instructional Design is, at its core, the design, development, and organization of learning resources in order to create meaningful learning experiences and to achieve specific, desired learning outcomes. Whether you’re developing on PowerPoint or Articulate Storyline, there is art and science behind what drives effective instructional design.

In this session, we’ll get back to basics, examining the science behind adult learning theory and reviewing critical graphic design basics to help elevate your learning experiences.


Key Learning Objectives

By the end of this session, participants will be able to:

  1. Describe the basics of adult learning theory
  2. Identify foundational principles of e-learning design
  3. Apply general graphic design principles to enhance learning experiences

ATD Capability Model: 

Building Personal Capability (Instructional Design) 

About the Speaker: 

Michael West, Senior Learning Solutions Developer at Colonial Life, has nearly 30 years of experience in education and instructional design. He has developed and delivered blended learning experiences for a wide range of audiences. He holds a B.A. in English from Armstrong State College in Savannah, Georgia, and an M.Ed. from the University of South Carolina.

Currently, Michael serves as a Senior Learning Solutions Developer for Colonial Life, headquartered in South Carolina, where he designs training programs for field agents. Outside of work, he enjoys spending time with his wife, their four children, and their rescue dog, Stella. If the session ever slows down, feel free to ask him about his Dave Chappelle story.

📬 Contact Us

For general inquiries or chapter-related engagement opportunities:
📧 vp_administration@atdsouthcarolina.org

For sponsorships, exhibitor opportunities, or partnership questions:
📧 sponsorships@atdsouthcarolina.org

Mailing Address:
***New Mailing Address as of July 2025***

🏢 ATD South Carolina Chapter
P.O. Box 292498
Columbia, SC 29229

Thank you for supporting ATD South Carolina. We look forward to connecting with you!

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